When my friend Daniel told me that he wanted to invest in SEO, I was, of course, all ears. His vision: To boost the visibility of his newly founded agency that specialises in no-code development. In early 2020, the no-code movement was just gaining traction, and Daniel knew that he wanted to be at the forefront of it. A key part of this meant being visible for important keywords around no-code to become a thought leader in the space.